# Startups & market sizing

Investors ask for the TAM slide and where the numbers came from. PakDataHub gives founders and VCs official, dated figures to size Pakistani markets, and a history that shows the trend.

## Digital economy

| Metric | Series |
|---|---|
| Instant payments (value, volume) | `payments.raast.total.value`, `payments.raast.total.volume`, `payments.raast.p2m.volume` |
| E-commerce and QR merchants | `payments.ecommerce_merchants`, `payments.qr_merchants`, `payments.pos_merchants` |
| Digital channel usage | `payments.mobile_banking_users`, `payments.ewallet_users`, `payments.channel.ecommerce.value` |
| Cards in issue | `payments.cards.debit`, `payments.cards.credit`, `payments.cards.prepaid` |
| Mobile reach | `telecom.subscribers.cellular.total`, `telecom.teledensity.total`, `telecom.broadband.data_petabytes` |

## Consumer & SME demand

- **Remittance-funded household income:** `remittances.total`.
- **Durables:** `auto.sales_cars`, `auto.total_sales_2_3_wheelers`.
- **SME credit gap:** `sme.outstanding`, `sme.borrowers`, `sme.share_pvt_sector`.
- **Mutual-fund penetration:** [`/v1/funds/screener`](https://pakdatahub.com/docs/api-funds.md) for fund counts and categories.

## Example: Raast growth for a deck

```bash
curl -H "X-API-Key: pk_live_xxx" \
  "https://api.pakdatahub.com/v1/series/payments.raast.total.volume?sort=asc&format=csv"
```

Add `transform=pct_change` for quarter-on-quarter growth, or `transform=index` to show the curve from 100.

**For diligence:** every figure traces to its official publisher (`meta.source`), and [revision vintages](https://pakdatahub.com/docs/api-vintages.md) freeze exactly what you cited.

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Source: https://pakdatahub.com/docs/use-case-startups-market-sizing - PakDataHub docs index: https://pakdatahub.com/docs/llms.txt